Lack of Transparency: The Dark Side of Vendor Promises and Tactics
Tactics. Transparency. Misleading Claims and Statements. I’m tried of seeing this, and tired of vendors who see this as acceptable behavior.
Tag: marketing
Enhancing Online Learning Adoption Through Creative Marketing Tactics
Way to many people in L&D or Training who buy a learning system believe that after you launch it, and offer content people will use it. Then when they don’t they blame on others. Why? Because they ignored ongoing marketing techniques.
Perception in the E-Learning World
Branding is one thing, but in the e-learning world, the perception of that brand, and type of product is creating confusion. It doesn’t have to be that way.
Your LMS is either live or close to it
Your system is live or about to go live. Think you are done? Well, here are some steps to make sure your system isn’t a flop with your audience.
What I am hearing and seeing in E-Learning
It is an exciting time to be in the e-learning space, because what I am seeing and hearing in just the past six weeks shows promise for all involved. Yet, with all the good there is bad.
If you build it, will they come?
Many people assume that if they build/implement and launch their LMS, that all their employees are going to be running to it and accessing it. Worse, they believe if it is mandatory, it will especially happen. Sadly, it does not. Developing a marketing strategy and campaigns are essential to your success with your learners and system’s growth.