1. Craig,
    Just curious. Any reason why you chose to omit Adobe Captivate from this list of authoring tools? It would certainly seem to have a larger market share than any of the other tools mentioned.

    Also interested to hear your comments on why widgets are now regarded as “cold”.

    1. Cold simply means that they are not being implemented or being seen in the market. It does not mean that they are not of value nor should be implemented – all the cold features – should actually be used.

      Captivate was not included because I don’t see it as best of the best. There are over 120 vendors in the space. As for developers, the product still is targeting the masses – nothing wrong with that mind you. But from a developer standpoint, even an Adobe person once told me that Flash is ideal for developers. That said, it can be used for developers, but many have told me it just isn’t as robust for them.

      1. OK. I’m glad that you see widgets as something that “should” be implemented. But I agree that by and large they still aren’t getting the traction they could in the market. I think the issue is mainly that they are still too hard to develop, and unless developed well, they are also still too hard to use. My company builds and sells some of the most popular widgets for Captivate. But I can earn four to five times better money working on elearning contracts for clients.

        As for Captivate, while you are welcome to an opinion, I find your views somewhat surprising about it. As an experienced e-learning developer (who previously used Flash and other tools) I find Captivate VERY robust, though like all software it still has its faults.

        I find that most people with opinions about Captivate don’t actually use it themselves to develop online courses (or else they used it a long time ago and still retain that view). Sure there are features targeted at the masses (why else would it now be the market leader) but once you scratch the surface a bit more you find features that can ONLY be used by hard-core developers. In fact, one complaint many people make about Captivate is that the learning curve is steep because of this extra power under the hood. So Adobe has tried to cover both ends of the user spectrum, rather than just going for one group.

        Anyway, I guess we’ll just have to agree to disagree about Captivate. Thank you for publishing your blog. I like to keep up with where the LMS market is heading.

  2. Good article Craig, I have been asked many time what course authoring tools should I use. It’s all about the skills a person, to segment into developers and the masses is a good approach. Our authoring suite is very good for the masses as it has many features you mention and most users can become productive with in 20 minutes.

  3. It would be great to know which of these products supports collaborative development. Articulate for example is a real pain to get multiple developers working on a piece of elearning. Such a pain that we gave up on it.

  4. Great summary Craig. Any idea how big the overall market is that all of these authoring tools play in?

    1. You mean from a revenue standpoint? Its hard to know because nearly all are private, so when you see the numbers by other folks they are estimates.

      That said, it is a huge market and is continuing to grow. What is great is that you can gain market share more quickly than you can in the LMS space and even web conferencing.

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