The Truth and Realities of E-Learning
Way to many people in L&D or Training who buy a learning system believe that after you launch it, and offer content people will use it. Then when they don’t they blame on others. Why? Because they ignored ongoing marketing techniques.
Branding is one thing, but in the e-learning world, the perception of that brand, and type of product is creating confusion. It doesn’t have to be that way.
Your system is live or about to go live. Think you are done? Well, here are some steps to make sure your system isn’t a flop with your audience.
It is an exciting time to be in the e-learning space, because what I am seeing and hearing in just the past six weeks shows promise for all involved. Yet, with all the good there is bad.
Many people assume that if they build/implement and launch their LMS, that all their employees are going to be running to it and accessing it. Worse, they believe if it is mandatory, it will especially happen. Sadly, it does not. Developing a marketing strategy and campaigns are essential to your success with your learners and system’s growth.
