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The Latest: Rapid Content Authoring Tool Market

The data is in, the results are interesting and the competition is growing.  What does it all mean?

The RCAT (rapid content authoring tool) market continues to be healthy with nothing to slow it down – uh, except maybe one thing (more on that later).

Early Signs for 2012

Yeah, I know we have just jumped into January, but in a review of the past several months, authoring tools continue to follow a similar path amongst themselves with certain feature sets. However, where you would expect some to move towards – they haven’t, which is disappointing on multiple tiers.

Jump on the Bandwagon

I am still surprised on how vendors who are offering assessment only tools are staying in the game. Perhaps their audience is unaware of LMSs who offer assessment tools. Perhaps they are unaware of online authoring systems offering assessment features. Perhaps they are unaware of the RCAT space as well.  Whatever the reason happens to be – they need not worry anymore – everyone is doing it.

Here are some other features that are RED HOT

Over 98% of the LMS/LCMS/learning platform have at least one compliance standard, so why use a RCAT that doesn’t?  If it is the latter, and your system accepts SCORM 2004 only (which thus accepts 1.2 and so on – backward compatibility), then ur RCAT won’t work – if it doesn’t support it.

On the horizon

Potential is there, but you do not have to buy a third party product to integrate into your own. Lots of royalty free stock photo options here – you still have to buy the license mind you, but you can find truly “free” without giving credit to anyone and add it.

 If I’m a vendor and I want to make my product a “one stop shop” and dissuade people from purchasing Snag-It or downloading lots of freebies that do the same thing, wouldn’t I want this in my product? Seems logical, especially since it is a necessary tool in any content authoring toolkit for end users.


Barely moving (please change that)

If you are going to offer HD output and even push it – then you have to offer tablet capability – since the iPad for example offers the ability to have it seen in HD.  Think how many people at companies, even in education, have HD screens? Heck, they are lucky if they have audio cards connected to their computers or even are using Windows 2007. 

Bottom Line

The RCAT market better realize the obvious – they are being attacked on multiple fronts. From learning systems who have CAT built in, to online authoring systems to even mobile learning platforms.

Thus you need a new strategy, a new game plan. Even if you have never read Sun Tzu, the “Art of War“, you should know how to strategize and how to win.

Growing is what business is all about. There are lots of great products out there who have failed to grow and thus died because they failed to understand the market, especially where is it heading.

They ignored the obvious, believing that their product will always be great, so why change?

Change is invetiable. Winning is a necessity.

Losing is unacceptable, unless you like being in last place.

Note: Please take a moment and complete my new survey on LMSs and e-learning. The results will be published on this blog in mid February. As a thank you to those who fully complete the survey, you will be entered into a drawing for a chance to win a Blu-Ray player. The Blu-Ray will be region free, thus you can set it to either PAL or NTSC.

Take me to the survey

E-Learning 24/7 (please note: due to TK12, there will be no blog next week – however I will be tweeting live from the event and posting frequently in the E-Learning 24/7 Linkedin group. Including mini product reviews.)

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